Mehta Solutions MARKETING MANAGEMENT MARKETING MANAGEMENT.. Product #: 1330302106 Regular price: Rs600 Rs600

MARKETING MANAGEMENT

Product Code: 1330302106
Weight: 0.00kg

Price: Rs600

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MARKETING MANAGEMENT SOLVED PAPERS AND GUESS 

 

Product Details: UTKAL UNIVERSITY MARKETING MANAGEMENT

FormatBOOK 

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description2021-22

RATING OF BOOK: EXCELLENT

  

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other UTKAL UNIVERSITY book solutions now mehta solutions brings top solutions for UTKAL UNIVERSITY  MARKETING MANAGEMENT  contains previous year solved papers plus faculty important questions and answers specially for UTKAL UNIVERSITY .questions and answers are specially design specially for UTKAL UNIVERSITY students .

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  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years solved papers with current year plus guess

 

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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

MARKETING MANAGEMENT

Unit-1 Introduction to Marketing: Meaning, Importance, Scope, Core Concept, Marketing Management Process, Marketing in Economic Development Process, Marketing Environment.

Unit-2 Marketing Planning: Identification of market, Market Segmentation, MIS, and M.R. Studying of Consumer Behaviour.

Unit-3 Product Pricing Strategy: Product, Product Classifications, Product Strategies, Product Life Cycle and Marketing Mix Strategy, Branding, Levelling and Packaging Strategies, Methods of Pricing and Strategy.

Unit-4 Promotion and Placement Management: Meaning, importance, scope and tools of Promotion and Promotional Strategy, Meaning and Importance of Distribution System, Strategic functions of whole seller and retailer. Unit-5 Strategic Marketing: in Practice, Marketing of Services, Rural Marketing, International Marketing and Cyber Marketing.

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