MARKETING MANAGEMENT
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Gitam university mba MARKETING MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: Gitam university MARKETING MANAGEMENT SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Gitam University book solutions now mehta solutions brings top solutions for Gitam university mba MARKETING MANAGEMENT SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Gitam University .questions and answers are specially design specially for Gitam University students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
MARKETING MANAGEMENT
UNIT-I: Overview of Marketing - Introduction to Marketing -Definition, Nature, Scope & Importance of Marketing - Philosophies of Marketing.
UNIT-II: Building Customer Value, Satisfactiors & royalty - Consumer behaviour - factors influencing buyer behaviour - buying process -Segmenting, Targeting & Positioning
UNIT-III: Marketing MIX : Elements of the marketing Mix - Product: Classification of Products - New Product Development - Product Life Cycle
UNIT-IV: Price : Factors influencing Pricing - Pricing Objectives - Methods of Pricing - Channels of Distribution: Definition - Need - Types of channels
UNIT-V: Promotion : Nature and Importance of promotion - Promotion Mix - Managing Advertising, Sales Promotion, Personal Selling, Public Relations & directmarketing - IMC
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