MKTG103 Principles of Marketing- II
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Amity university MKTG103 Principles of Marketing- II SOLVED PAPERS AND GUESS
Product Details: Amity university bba MKTG103 Principles of Marketing- II
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
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MKTG103 Principles of Marketing- II
Module I – Product Strategy & Brand Management
Descriptors/Topics
Product: Concept & Levels
Classification of Products: Consumer and Industrial
Strategies for different types of Consumer Products & Product Differentiation
Product Mix
Product Line Decision
Product Life Cycle and various strategies
New Product Development: Challenges & Process
Packaging & Labeling: Concept & Importance
Concept of Brand, Brand Equity
Brand Positioning & Branding Strategies
Celebrity Endorsement
Brand Loyalty
Module II - Pricing Considerations and Strategies
Descriptors/Topics 20
Introduction to various objectives of pricing
Pricing Process
Adapting the price: Concept of Geographical Pricing, Promotional Pricing, and Discriminatory Pricing.
Understanding various pricing strategies and their application.
Module III – Distribution and Logistics Decision
Descriptors/Topics 25
Nature of Marketing Channels
Channel Functions and Flows
Channel Design and Management Decisions
Channel Dynamics
Introduction to Wholesaling, Retailing and Logistics
Module IV - Deciding on the Marketing Communications Mix
15
Descriptors/Topics
The process of deciding the Marketing communication mix
Marketing communication budget
Introduction to various elements of integrated marketing communications: concept and tools of: advertising, public
relations, sales promotion, direct marketing, personal selling: concept and process
Module V - Introduction to Global Market Place
Descriptors/Topics
Challenges and opportunities of Globalization. Factors governing entry into foreign markets
Marketing Mix for Global Markets
Trends in international marketing
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