Mehta Solutions MARKETING MANAGEMENT BANGALORE UNIVERSITY   MARKETING MANAGEMENT.. Product #: BU016 Regular price: Rs335 Rs335

MARKETING MANAGEMENT

Product Code: BU016
Weight: 0.00kg

Price: Rs335

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MARKETING MANAGEMENT SOLVED PAPERS AND GUESS 

 

Product Details:  MARKETING MANAGEMENT

FormatBOOK 

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description2018-19

RATING OF BOOK: EXCELLENT

  

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other BANGALORE UNIVERSITY book solutions now mehta solutions brings top solutions for BANGALORE UNIVERSITY  MARKETING MANAGEMENT REPORT book contains previous year solved papers plus faculty important questions and answers specially for BANGALORE UNIVERSITY .questions and answers are specially design specially for BANGALORE UNIVERSITY students .

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  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years solved papers with current year plus guess

 

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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

4.3 MARKETING MANAGEMENT


OBJECTIVE
The objective is to enable students to understand the concept of marketing and its applications and the
recent trends in Marketing.
Unit 1: INTRODUCTION TO MARKETING 
Meaning & Definition – Goals – Concepts of Marketing – Approaches to Marketing – Functions of
Marketing.
Recent trends in Marketing - Introduction, E-business – Tele-marketing – M-Business – Green
Marketing – Relationship Marketing – Retailing – Concept Marketing and Virtual Marketing (Meaning
Only).
Unit 2: MARKETING ENVIRONMENT (MACRO) 10 Hrs
Meaning – Demographic – Economic – Natural – Technological - Political – Legal – Socio - Cultural
Environment
Unit 3: MARKETING MIX
Meaning – Elements – Product – Product Mix – Product Line – Product Lifecycle – Product Planning –
New Product Development – Failure of New Product – Branding – Packing and Packaging. Pricing –
Objectives – Factors influencing Pricing Policy and Methods of Pricing. Physical Distribution – Meaning –
Factors affecting Channel Selection – Types of Marketing Channels. Promotion – Meaning and
Significance of Promotion – Personal Selling & Advertising (Meaning Only).
Unit 4: MARKET SEGMENTATION AND CONSUMER BEHAVIOUR 
Meaning & Definition - Bases of Market Segmentation – Requisites of Sound Market Segmentation.
Consumer Behaviour – Factors influencing Consumer Behaviour and Buying Decision Process.
Unit 5: CUSTOMER RELATIONSHIP MANAGEMENT 
Meaning and Definition – Role of CRM – Advantages and Disadvantages

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