Consumer behavior SOLVED PAPERS AND GUESS
Product Details: anna university Consumer behavior SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other anna university book solutions now mehta solutions brings top solutions for anna university Consumer behavior BOOK contains previous year solved papers plus faculty important questions and answers specially for anna university .questions and answers are specially design specially for anna university students .
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DBA 7002 Consumer behavior
UNIT I INTRODUCTION - Concepts – Significance – Dimensions of Consumer Behavior –
Application of knowledge of Consumer Behaviour in marketing decisions.
UNIT II CONSUMER BEHAVIOR MODELS - Industrial and individual consumer behaviour
models - Howared- Sheth, Engel – Kollat, Webstar and wind Consumer Behaviour
Models – Implications of the models on marketing decisions.
UNIT III INTERNAL INFLUENCES - Psychological Influences on consumer behavior –
motivation – perception – personality Learning and Attitude- Self Image and Life styles
– Consumer expectation and satisfaction.
UNIT IV EXTERNAL INFLUENCES - Socio-Cultural, Cross Culture - Family group –
Reference group – Communication -Influences on Consumer behavior
UNIT V PURCHASE DECISION PROCESS - High and low involvement - Pre-purchase and
post-purchase behavior – Online purchase decision process – Diffusion of Innovation –
Managing Dissonance - Emerging Issues
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