Mehta Solutions CONSUMER BEHAVIOR BANGALORE UNIVERSITY    CONSUMER BEHAVIOR.. Product #: BU033 Regular price: Rs335 Rs335

CONSUMER BEHAVIOR

Product Code: BU033
Weight: 0.00kg

Price: Rs335

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CONSUMER BEHAVIOR SOLVED PAPERS AND GUESS 

 

Product Details: BANGALORE UNIVERSITY CONSUMER BEHAVIOR

FormatBOOK 

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description2018-19

RATING OF BOOK: EXCELLENT

  

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other BANGALORE UNIVERSITY book solutions now mehta solutions brings top solutions for BANGALORE UNIVERSITY  CONSUMER BEHAVIOR REPORT book contains previous year solved papers plus faculty important questions and answers specially for BANGALORE UNIVERSITY .questions and answers are specially design specially for BANGALORE UNIVERSITY students .

  Please note: All products sold on mbabooksindia.com  are brand new and 100% genuine

 

 

  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years solved papers with current year plus guess

 

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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

M.K. 5.5 CONSUMER BEHAVIOR


Unit 1: INTRODUCTION 
Introduction to Consumer Behaviour - A managerial & consumer perspective; Need to study Consumer
Behaviour; Applications of consumer behaviour knowledge; current trends in Consumer Behaviour;
Market segmentation & consumer behaviour.
Unit 2: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR 
Consumer needs & motivation; personality and self-concept; consumer perception; learning & memory;
nature of consumer attitudes; consumer attitude formation and change.
Unit 3: ENVIRONMENTAL DETERMINANTS OF CONSUMER BEHAVIOUR 
Family influences; Influence of culture; subculture & cross cultural influences; group dynamics and
consumer reference groups; social class & consumer behaviour.
Unit 4: CONSUMER'S DECISION MAKING PROCESS 
Problem recognition; Search & Evaluation; Purchase processes; Post-purchase behaviour; personal
influence& opinion leadership process; Diffusion of innovations; Models of Consumer Behaviour;
Researching Consumer behaviour; Consumer research process.
Unit 5: CONSUMER SATISFACTION & CONSUMERISM 
Concept of Consumer Satisfaction; Working towards enhancing consumer satisfaction; sources of
consumer dissatisfaction; dealing with consumer complaint. Concept of consumerism; consumerism in
India; The Indian consumer; Reasons for growth of consumerism in India; Consumer protection Act 1986.

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