Mehta Solutions MARKETING MANAGEMENT MARKETING MANAGEMENT SOLVED PAPERS AND GUESS .. Product #: 16MBA15 Regular price: Rs365 Rs365

MARKETING MANAGEMENT

Product Code: 16MBA15
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Price: Rs365

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MARKETING MANAGEMENT SOLVED PAPERS AND GUESS 

 

Product Details: VTU university MARKETING MANAGEMENT   SOLVED PAPERS AND GUESS 

FormatBOOK 

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description2018-19

RATING OF BOOK: EXCELLENT

  

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other VTU university book solutions now mehta solutions brings top solutions for VTU university  MARKETING MANAGEMENT   BOOK contains previous year solved papers plus faculty important questions and answers specially for VTU university .questions and answers are specially design specially for VTU university  students .

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  •  Case studies solved 
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS   

 

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MARKETING MANAGEMENT

 

Unit 1:
Introduction to Marketing: Introduction, Definitions of market and
marketing, The Exchange Process, Elements of Marketing Concept,
Functions of Marketing, Old Concept or Product- oriented Concept,
New or Modern or Customer- oriented Concept, Marketing
Environment, Techniques used in environment analysis, Characteristics
(Micro and Macro), Marketing to the 21st century customer16
Unit 2:
Consumer Behaviour Analysis: Meaning and Characteristics,
Importance, Factors Influencing Consumer Behaviour, Consumer
Purchase Decision Process, Buying Roles, Buying Motives, Buyer
Behaviour Models
Unit 3:
Market Segmentation, Targeting & Positioning: Concept of Market
Segmentation, Benefits, Requisites of Effective Segmentation, Bases for
Segmenting Consumer Markets, Market Segmentation Strategies.
Targeting - Bases for identifying target Customer target Marketing
strategies, Positioning - Meaning, Product Differentiation Strategies,
Tasks involved in Positioning.Branding - Concept of Branding, Types,
Brand Equity, Branding strategies.
Unit 4:
Managing the Product: Concept, product hierarchy, product line,
product mix, product mix strategies, Product life cycle and its strategies,
New Product Development, packing as a marketing tool, Role of
labelling in packing.
Unit-5
Pricing decisions: Significance of pricing, factor influencing pricing
(Internal factor and External factor), objectives, Pricing Strategies-Value
based, Cost based, Market based, Competitor based, Pricing Procedure.
Marketing Channels: Meaning, Purpose, Factors Affecting Channel
Choice, Channel Design, Channel Management Decision, Channel
Conflict, Designing a physical Distribution System, Network Marketing,
Unit 6:
Marketing Planning: Meaning, Concepts, Steps involved in Marketing
planning, Marketing Audit- Meaning, Feature, Various components of
Marketing Audit Marketing Strateg

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