Airline and Travel Management
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Airline and Travel Management SOLVED PAPERS AND GUESS
Product Details: Airline and Travel Management SOLVED PAPERS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
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AIRLINE AND TRAVEL MANAGEMENT
UNIT I THE TRANSPORTATION INDUSTRY and MARKET FOR AIR
TRANSPORTATION Air Transportation Industry - Land Transportation Industry -Sea
Transportation Industry - Multi-modal Transportation - Marketing and Marketing mix –
Application of Marketing Principles to Airline management-Airline Business and its Customers –
Market segmentation -PESTE Analysis
UNIT II – INTERNATIONAL TRAVEL DOCUMENTATION & PRODUCT
ANALYSIS Passport – VISAs - Airlines Ticket or Authorization - Health Documents -
Michel Porter‘s Five Factors and their Application to Airline – Cost leadership –Focus
strategies- Airline Business and Market Strategies – Common Mistake-Concept of Product and
Relation to Airline – Fleet and schedules Related Product Features-Customer Service and
Controlling Product Quality-Air Freight Product
UNIT III – TRAVEL INFORMATION MANUAL AND OFFICIAL AIRLINES GUIDE
Referring the TIM - Passport Requirements: Different Nations - VISA Requirements: Different
Nations - Tax, Currency, Customs, Immigration requirements - Referring the OAG - Aircraft
Types and Codes - World Terminals -Calculation of Flying time, Ground Time and Elapsed
Time.
UNIT IV – AIRPORT PLANNING
Introduction – Growth of air transport, Airport organization and associations, Classification
of airports airfield components, Air traffic Zones and approach areas. Context of Airport
system planning – Development of Airport Planning process – Ultimate consumers – Airline
decision – Other Airport operations
UNIT V - AIRLINES-REVENUE MANAGEMENT AND DISTRIBUTION AND
PROMOTION Building Block in Airline Pricing Policy-Uniform and Differential PricingThe Structure of Air Freight Policy- Distribution Channel Strategies-Travel Agency
Distribution System- Selling & Distribution Channel in Air Freight Market- Brand Building
Strategies in Airline Industry- Relationship Marketing and Components of Marketing
Strategies - Frequent Flyer Programme- Anatomy of Sale and Planning-Marketing
Communication Technique-Airline Advertising - Air Freight Market- Future of Airline Marke
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