Integrated Marketing Communication
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Integrated Marketing Communication SOLVED PAPERS AND GUESS
Product Details: Bharathiar University Integrated Marketing Communication SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Bharathiar University book solutions now mehta solutions brings top solutions for Bharathiar University. this Integrated Marketing Communication book contains previous year solved papers plus faculty important questions and answers specially for Bharathiar University .questions and answers are specially design specially for Bharathiar University students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
INTEGRATED MARKETING COMMUNICATION (PROMOTION MANAGEMENT)
Unit-IPromotion Mix and Personal Selling: Promotion Mix Tools, Steps in Communication Process, Factors in Deciding Promotion Mix. Personal Selling – Salesforce Design – Objectives, Strategy Six, Structure and Compension. Principles of Personal Selling – Salesmanship, Steps in Selling Process, Negotiation – Models, Strategy and Tactics, Customer Relationship Management. Evaluation of Personal Selling. Unit-IIAdvertising Management: Meaning, Objectives, Importance, Classification of Advertisement, Economic and Social Effects of Advertising, Organization of Advertising Department, Advertising Agency Management, Campaign Planning, Advertising Budget. Unit-IIIAdvertising Media Management: Types – Print, Radio, TV, Cinema Outdoor and other forms – Advantages, Limitations, Availability, Media Rates, Media Planning and Scheduling. Unit-IVAdvertising Creativity: Advertising Copywriting for Print and Broadcast Media – Principles, Styles, Advertising Visualization and Design, Production of Print, Broadcast and other Advertisements, Evaluation of Advertising. Unit-VSales Promotion and Public RelationsSales Promotion: Objectives, Tools, Planning, Implementation and Control, Evaluation of Sales Promotion. Public Relations: Objectives, Tools, Media and Message, Evaluation of Public Relations. Case Analysis1. Books by courier
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