International Marketing Management SOLVED PAPERS AND GUESS

Product Details: Rohtak   UNIVERSITY International Marketing Management

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

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If you find yourself getting fed up and frustrated with other Rohtak   UNIVERSITY book solutions now mehta solutions brings top solutions for Rohtak   UNIVERSITY E-Business International Marketing Management REPORT book contains previous year solved papers plus faculty important questions and answers specially for Rohtak   UNIVERSITY .questions and answers are specially design specially for Rohtak   UNIVERSITY students .

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International Marketing Management

UNIT-I
Introduction: Basic Concepts of International Marketing, Definition and Dimensions of International Markets, Differences between Domestic and International Marketing, Benefits of International Marketing, EPRG
Framework in International Marketing.
UNIT-II
Environment of International Business: Introduction, Political and Legal Environment, Cultural Environment, Financial and Monetary Environment. Indian Foreign Trade: Indian Trade Policy, Recent Transit in India's
Foreign Trade, Export Assistance, Institutional Infrastructure for Export Promotion in India, EXIM Policy of India.
UNIT-III
Product Decisions: Product planning for global markets; Standardization vs. Product adaptation; New product development; Management of international brands; Packaging and labelling; Provision of sales related services. Pricing Decisions: Environmental influences on pricing decisions; International pricing policies and strategies. Promotion Decisions: Complexities and issues; International advertising, personal selling, sales promotion and public relations.
UNIT-IV
Distribution Channels and Logistics: Functional and types of channels; Channel selection decisions; Selection of foreign distributors/agents and managing relations with them; International logistics decisions. Overseas Market research, Marketing Plan for Exports, New Techniques in International Marketing, International Sub-Contracting, Joint Ventures, Multinationals Exports Finance, Risk Export Documents and Procedures