Destination Planning and Development SOLVED NOTES EBOOK CHAPTERWISE

Destination Planning and Development SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: Destination Planning and Development  SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   250+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

1. DOWNLOAD EBOOK WITH NOTES CHAPER WISE

 PREVIEW OF CHAPTERS SYLLABUS

Destination Planning and Development

Unit - I
Destination Development - Types of destinations, Characteristics of destinations - Destinations and products - Destination Management Systems - Destination planning guidelines - Destination Selection Process
- The Values of Tourism.
Unit - II
Destination Planning Process and Analysis - National and Regional Tourism Planning and Development - Assessment of tourism potential - Planning for Sustainable Tourism Development - Contingency Planning
- Economic, Social, Cultural and Environmental considerations - Demand and supply match - Design and innovations.
Unit - III
Destination Image Development - Attributes of Destinations: Person’s determined image, Destination determined image, measurement of destination image - Destination branding perspectives and challengesCreating the Unique Destination Proposition - Place branding and  destination image - Destination image formation process; unstructured image - Product development and packaging - Destination branding and
the web - Case Study of Puducherry as a brand.
Unit - IV
Destination Promotion and Publicity - Six ‘A’s framework for tourism destinations - The dynamic wheel of tourism stakeholders - Destination Marketing Mix - Destination Competitiveness – Distribution
Channels- Marketing Communication and Strategies.
Unit - V
Institutional Support: Public Private Partnership (PPP) - National Planning Policies for Destination Development- WTO Guidelines for Planners - Role of urban civic bodies: Town planning -Characteristics
of rural tourism planning - Environmental Management Systems – Destination Vision- The focus of Tourism Policy: the competitive sustainable destination - Destination Mapping (practical assignment).