MARKETING MANAGEMENT SOLVED NOTES EBOOK CHAPTERWISE

MARKETING MANAGEMENT SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: MARKETING MANAGEMENT   SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   250+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

1. DOWNLOAD EBOOK WITH NOTES CHAPER WISE

 PREVIEW OF CHAPTERS SYLLABUS

MARKETING MANAGEMENT

Unit-I
Introduction to Marketing and Marketing Management, Marketing Concepts - Marketing Process Marketing mix - Marketing environment.- Consumer Markets and buying behaviour - Market segmentation and
targeting and positioning.
Unit-II
Product Decisions - concept of a Product - Product mix decisions- Brand Decision - New Product Development – Sources of New Product idea - Steps in Product Development - Product Life Cycle strategies Stages in Product Life Cycle,
Unit-III
Price Decisions - Pricing objectives - Pricing polices and constraints - Different pricing method - New product pricing, Product Mix pricing strategies and Price adjustment strategy.
Unit-IV
Channel Decision - Nature of Marketing Channels –. Types of Channel flows - Channel functions - Functions of Distribution Channel– Structure and Design of Marketing Channels -Channel co-operation,conflict and competition – Retailers and wholesalers.
Unit - V
Promotion Decision - Promotion mix - Advertising Decision,Advertising objectives - Advertising and Sales Promotion – Developing Advertising Programme – Role of Media in Advertising - Advertisement effectiveness - - Sales force Decision.