Rural Marketing SOLVED NOTES EBOOK CHAPTERWISE
Rural Marketing SOLVED NOTES EBOOK CHAPTERWISE
Product Details: Rural Marketing SOLVED NOTES EBOOK CHAPTERWISE
Format: EBOOK DOWNLOAD IN FEW HOURS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Edition Description: 2018-19
Pages : 250+
RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS
- DOWNLOAD EBOOK WITH NOTES CHAPER WISE
PREVIEW OF CHAPTERS SYLLABUS
Security Market Operations
Unit - I
Rural Economy - Rural - Urban disparities-policy interventions required - Rural face to Reforms - The D evelopment exercises in the last few decades.
Unit - II
Rural Marketing - Concept and Scope - Nature of rural markets - attractiveness of rural markets - Rural Vs Urban Marketing - Characteristics of Rural consumers - Buying decision process - Rural Marketing Information System - Potential and size of the Rural Markets.
Unit - III
Selection of Markets - Product Strategy - Product mix Decisions - Competitive product strategies for rural markets.
Unit - IV
Pricing strategy - pricing policies - innovative pricing methods for rural markets - promotion strategy - appropriate media - Designing right promotion mix - promotional campaigns.
Unit - V
Distribution - Logistics Management - Problems encountered - selection of appropriate channels - New approaches to reach out rural markets – Electronic choupal applications.
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