Product and Brand Management SOLVED NOTES EBOOK CHAPTERWISE
Product and Brand Management SOLVED NOTES EBOOK CHAPTERWISE
Product Details: Product and Brand Management SOLVED NOTES EBOOK CHAPTERWISE
Format: EBOOK DOWNLOAD IN FEW HOURS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Edition Description: 2018-19
Pages : 220+
RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS
- DOWNLOAD EBOOK WITH NOTES CHAPER WISE
PREVIEW OF CHAPTERS SYLLABUS
Product and Brand Management
Description
1. Introduction to Product & Product Related Concepts: Product Management & Scope Marketing Organization & Types, Marketing Planning: Components of Marketing Plan Defining the Competitive Set: Levels of Market Competition, Methods for Determining Competitors
Category Attractiveness Analysis: Aggregate Market Factors, Category Factors, Environmental Analysis
2. Competitor Analysis: Sources of Information, Assessing Competitors’ Current Objectives & Strategies, Differential Advantage Analysis Customer Analysis: Purpose, Segmentation Criteria
3. Market Potential & Sales Forecasting, Methods of Estimating Market & Sales Potential
4. Developing Product Strategies, PLC, Product Strategies Over the Life Cycle Managing New Product Development ,Product Modification, Line Extension & Brand Extension
5. Brands & Brand Management, Branding Challenges & opportunities, Concept of Brand Equity
6. Strategic Brand Management Process: Introduction & Phases
7. Identifying & Establishing Brand Positioning: Building A Strong Brand, Positioning Guidelines
8. Planning & Implementing Brand Marketing Programs: Criteria for Choosing Brand Elements, Options & tactics for Brand Elements, Use of IMC for Brand Building, Leveraging Secondary Brand Associations to Brand
building
9. Measuring & Interpreting Brand Performance: Developing A Brand Equity Measurement & Management System, Measuring Sources of Brand Equity & Outcome of Brand Equity
10. Growing & Sustaining Brand Equity: Designing & Implementing Branding Strategies Managing Brands Over Time
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