SERVICES MARKETING SOLVED NOTES EBOOK CHAPTERWISE
SERVICES MARKETING SOLVED NOTES EBOOK CHAPTERWISE
Product Details: SERVICES MARKETING SOLVED NOTES EBOOK CHAPTERWISE
Format: EBOOK DOWNLOAD IN FEW HOURS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Edition Description: 2018-19
Pages : 220+
RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS
- DOWNLOAD EBOOK WITH NOTES CHAPER WISE
PREVIEW OF CHAPTERS SYLLABUS
SERVICES MARKETING
Content
1 Introduction to Services Marketing, Understanding Service Characteristics, Product versus Services, Classification of Services, Services Marketing Environment
2 7Ps of Services Marketing Mix, Purchase Process for services
3 Customer Expectations and Perceptions of Services through Marketing Research, CRM in services
4 Service Quality issues and Models on Service Quality
5 The Service Segmentation, Targeting, Positioning a Service in the marketplace, Understanding Positioning Maps, Developing Service Blueprint
6 Service Product & Operation, Understanding Employees and Customers Role in Service Delivery
7 Pricing of Services
8 Delivering Service through Intermediaries, distribution growth options, Internationalization in distribution
9 Developing Integrated Communication Program, Designing Services capes
10 Competitive Marketing Strategy, Developing Service Recovery Strategies, Managing Demand, Supply and Productivity, Managing waiting Lines
1. Pdf book chapter wise
2. Detail chapter wise quality notes
3. Ready to print
4. Download in few hrs or 24 hrs
5. Huge selling
