CONSUMER BEHAVIOUR
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Alagappa university mba CONSUMER BEHAVIOUR SOLVED PAPERS AND GUESS
Product Details: Alagappa university mba CONSUMER BEHAVIOUR SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Alagappa University book solutions now mehta solutions brings top solutions for Alagappa university SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Alagappa University .questions and answers are specially design specially for Alagappa University students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
II YEAR – III SEMESTER
COURSE CODE: 7MBA3EE
ELECTIVE COURSE – MARKETING-CONSUMER BEHAVIOUR
Unit I
Introduction to Consumer Behaviour – Marketing Concept and the discipline of Consumer Behaviour – Customer Value, Satisfaction and Retention – Consumer Research Process – Market Segmentation and Positioning.
Unit II
Psychological Influences on Consumer Behaviour: Consumer needs, Goals and Motivation – Personality and Consumer Behaviour – Consumer Perception.
Unit III
Consumer Learning, Memory and Involvement – Consumer Attitude - Formation Attitude Change Strategies – Communication and Consumer Behaviour.
Unit IV
Sociological Influences on Consumer Behaviour: Influence of Culture and Subculture – Social Class Influences – Reference Group and Family Influences – Household Decision Making – Communication within Groups and Opinion Leadership.
Unit V
Consumer Decision Making Process: Situational Variables - Problem Recognition – Information Search – Evaluation of Alternatives – Outlet Selection and Purchase – Post-Purchase Action. Innovations and the Diffusion Process – Organisational Buyer Behaviour.
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