MARKETING MANAGEMENT
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MARKETING MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: NAGARJUNA UNIVERSITY MARKETING MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other NAGARJUNA UNIVERSITY book solutions now mehta solutions brings top solutions for NAGARJUNA UNIVERSITY MARKETING MANAGEMENT contains previous year solved papers plus faculty important questions and answers specially for NAGARJUNA UNIVERSITY .questions and answers are specially design specially for NAGARJUNA UNIVERSITY students .
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- Case studies solved
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- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
MARKETING MANAGEMENT
Unit – I: Nature and Scope of Marketing; Corporate orientations towards the market place;The marketing environment and environment scanning; Marketing InformationSystem and Marketing Research understanding
-Consumer and Industrialmarkets.
Unit – II: Market Segmentation, Targeting and Positioning; Product decisions – ProductMix, Product Life Cycle, New Product Development, Branding and Packagingdecisions – creating brand equity.
Unit – III: Pricing Methods and Strategies; Promotion decisions – Promotion Mix – Advertising, Sales Promotion, Publicity and Personal Selling and DirectMarketing.
Unit – IV: Channel Management – Selection, Co-operation and Conflict Management;Vertical Marketing implementation and systems; Organizing and implementingmarketing in the organization; Evaluation and control of
marketing efforts.
Unit – V: New issues in Marketing – Globalisation; Consumerism; GreenMarketing; TeleMarketing; Web Marketing; Legal and Ethical issues in Marketing.
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