MARKETING RESEARCH
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Gitam university mba MARKETING RESEARCH SOLVED PAPERS AND GUESS
Product Details: Gitam university MARKETING RESEARCH SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other Gitam University book solutions now mehta solutions brings top solutions for Gitam university mba MARKETING RESEARCH SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Gitam University .questions and answers are specially design specially for Gitam University students .
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MARKETING RESEARCH
UNIT-I:
Marketing Research Dynamics- Introduction, Meaning of Research, Research Characteristics, Various Types of Research, Marketing Research and its Management, Nature and Scope of Marketing Research , Marketing
Research in the 21st Century (Indian Scenario), , Role of Research in Marketing, Practical tips for researchers
UNIT-II:
Planning the Research Process- Introduction, Stages in planning the market research, Interview Techniques, Designing questionnaires and interview guides, Building Attitude Exploration into questionnaires
UNIT-III:
Measurement and Scaling Techniques-Introduction, Importance of Measurement and Scaling in Marketing Research, Scales of Measurement: Fundamental Properties, Primary Scales of Measurement, Attitude
Measurement Scales, Qualitative Research and its Implementation, Qualitative Research Methodology, Analysis and Interpretation of Qualitative
Research Data.
UNIT-IV:
Applications of Marketing Research Audience and Advertising Research-
Introduction, Purpose, populations involved in audience and advertisement research, procedures for advertisement research, Publication considerations in advertisement research. Social Research- - Introduction, Purpose, populations involved in social research, procedures for social research Report Writing and Presentation, Interpretation Of Marketing Research Reports, Applications of Marketing Research.
UNIT-V:
Recent Trends in Marketing Research
Online Marketing Research, Recent Trends in Marketing Research, Research in Lifestyle Retail, Marketing Research and Social Marketing, Rural Marketing Research, Trends in Services Marketing Research, Brand Equity
Research, International Marketing and Branding Research
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