RETAIL MANAGEMENT
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RETAIL MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: BANGALORE UNIVERSITY RETAIL MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other BANGALORE UNIVERSITY book solutions now mehta solutions brings top solutions for BANGALORE UNIVERSITY RETAIL MANAGEMENT REPORT book contains previous year solved papers plus faculty important questions and answers specially for BANGALORE UNIVERSITY .questions and answers are specially design specially for BANGALORE UNIVERSITY students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
M.K 6.6 RETAIL MANAGEMENT
OBJECTIVE
The objective is to enable students to acquire skills in Retail Management.
Unit 1: INTRODUCTION TO RETAILING .
Definition – functions of retailing - types of retailing – forms of retailing based on ownership. Retail
theories – Wheel of Retailing – Retail life cycle. Retailing in India – Influencing factors – present Indian
retail scenario. Retailing from the International perspective
Unit 2: RETAIL CONSUMER BEHAVIOUR
Buying decision process and its implication to retailing – influence of group and individual factors.
Customer shopping behaviour - Customer Service satisfaction. Retail planning process – Factors to
consider – Preparing a complete business plan – implementation – risk analysis.
Unit 3: RETAIL OPERATIONS
Choice of Store location – Influencing Factors, Market area analysis – Trade area analysis – Rating Plan
method - Site evaluation. Retail Operations: Store Layout and visual merchandising – Store designing –
Space planning, Retail Operations - Inventory management – Merchandise Management – Category
Management.
Unit 4: RETAIL MARKETING MIX
Retail marketing mix –Introduction. Product – Decisions related to selection of goods (Merchandise
Management revisited) –Decisions related to delivery of service. Pricing – Influencing factors –
approaches to pricing – price sensitivity - Value pricing – Markdown pricing. Place – Supply channel –
SCM principles – Retail logistics – computerized replenishment system – corporate replenishment policies.
Promotion – Setting objectives – communication effects - promotional mix. Human Resource
Management in Retailing – Manpower planning – recruitment and training – compensation – performance
appraisal.
Unit 5: IMPACT OF IT IN RETAILING .
Non store retailing (E tailing) The impact of Information Technology in retailing - Integrated systems and
networking – EDI – Bar coding – Electronic article surveillance – Electronic shelf labels – customer
database management system. Legal aspects in retailing. Social issues in retailing. Ethical issues in
retailing.
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