ADVERTISING AND BRAND MANAGEMENT
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ADVERTISING AND BRAND MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: GITAM University ADVERTISING AND BRAND MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other GITAM University book solutions now mehta solutions brings top solutions for GITAM University ADVERTISING AND BRAND MANAGEMENT contains previous year solved papers plus faculty important questions and answers specially for GITAM University .questions and answers are specially design specially for GITAM University students .
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
ADVERTISING AND BRAND MANAGEMENT
UNIT-I:Introductionto Advertising: Objectives,Advertising Agencies,advertising budgets, emerging trends in Advertising.
UNIT-II:Advertising Creativity: Importance of creativity, the creativityprocess, Creativity Implementation and Evaluation: Advertisingappeals -Executionstyles, Creative tactics: print and electronic media.
UNITIII: MediaPlanningand Strategy :Mediaplan,establishing Mediaobjectives,DevelopingandI mplementingMediastrategies :TheMediaMix,TargetMarketCoverage,GeographicCoverage,Scheduling,ReachandFrequ
ency,Evaluationof Media: Broadcast, Print and Support Media.
UNIT-IV: Introduction to Branding:Definition-significance-Need for Marketing Communication in Branding-Communication options: Personal selling, Sales Promotion, Event and Campaign marketing, publicity and Public Relations
UNIT-V:Brand Management: Managing a Brand, PLC of a Brand, Brandequity, Branding strategy, Brandpositioning.
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