CONSUMER BEHAVIOR
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CONSUMER BEHAVIOR SOLVED PAPERS AND GUESS
Product Details: GITAM University CONSUMER BEHAVIOR
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other GITAM University book solutions now mehta solutions brings top solutions for GITAM University CONSUMER BEHAVIOR contains previous year solved papers plus faculty important questions and answers specially for GITAM University .questions and answers are specially design specially for GITAM University students .
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
CONSUMER BEHAVIOR
UNIT-I:Introduction to Consumer Behaviour: Inter disciplinary approach, consumer behaviour and marketing strategy, determinants of consumer behaviour, impact of consumer behaviour on segmentation, targeting and positioning.
UNIT-II: Consumer Motivation-motivation as a psychological force, the dynamics of motivation,types and systems of needs,the measurement of motives, ethics and consumer motivation,Personality and consumer behavior-Personality meaning ,theories of personality ,personality and understanding consumer diversity, Brand personality ,Self and self Image.
UNIT-III: Consumer perception-Elements of Perception, Dynamics of perception, consumer imagery, Perceived risk.
UNIT-IV: Consumer Learning –The elements of learning, Behavioral Learning theories ,Cognitive learning theories, Measures of consumer learning, Consumer attitude formation and change-meaning of attitude structural models of attitude.
UNIT-V: Communication and consumer behavior-components of communication, the communication process, designing persuasive communications, Consumer decision making and beyond-Decision meaning, Levels of consumer decision making, a model of consumer decision making ,beyind the decision making –Consuming and processing
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