MARKETING MANAGEMENT
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MARKETING MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: GITAM University MARKETING MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other GITAM University book solutions now mehta solutions brings top solutions for GITAM University MARKETING MANAGEMENT contains previous year solved papers plus faculty important questions and answers specially for GITAM University .questions and answers are specially design specially for GITAM University students .
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MARKETING MANAGEMENT
UNIT-I: Introduction to Marketing – Nature, Scope and Importance of Marketing – Concepts and Approaches to Marketing – Product Vs. Service Marketing, Role of
Marketing in the Economic Development – Latest Trends in Marketing.
UNIT-II: Analyzing Consumer Markets and Buyer Behaviour – Factors Influencing the Buyer Behaviour; Market Segmentation and Targeting.
UNIT-III: Marketing Mix Strategies & Extended Marketing Mix : Product, Service Product, Classification of Products – Product Life Cycle Stages, New Product Development
UNIT-IV: Pricing & Channels of Distribution: Pricing Objectives – Factors Influencing the Pricing Policy – Pricing Methods, Channels of Distribution – Channel Design Decisions – Channel Management.
UNIT-V: Promotion Mix – Importance of Promotion – Managing Advertising – Sales Promotion –, Personal Selling and Direct Marketing– Publicity and Public Relations.
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