Marketing Management
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Guru Gobind Singh Indraprastha University SOLVED PAPERS AND GUESS
Product Details: Guru Gobind Singh Indraprastha University Marketing Management
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Guru Gobind Singh Indraprastha University book solutions now mehta solutions brings top solutions for Guru Gobind Singh Indraprastha University Marketing Management book contains previous year solved papers plus faculty important questions and answers specially for Guru Gobind Singh Indraprastha University .questions and answers are specially design specially for Guru Gobind Singh Indraprastha University students .
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Marketing Management
Unit-I: Introduction
a.Meaning, Nature and Scope of Marketing
b.Core Marketing Concepts
c.Marketing Philosophies
d.Concept of Marketing Mix
e.Understanding Marketing Environment
f. Consumer and Organisation Buyer Behaviour
g.Market Segmentation, Targeting and Positioning
Unit-II: Product Planning and Pricing
a.Product Concept
b.Types of Products
c.Major Product Decisions
d.Product Life Cycle, New Product Development Process
e.Pricing Decisions
f. Determinants of Price
g.Pricing Process, Policies and Strategies
Unit-III: Promotion and Distribution Decisions
a. Communication Process
b. Promotion Tools-Advertising, Personal Selling, Publicity and Sales Promotion
c. Distribution Channel Decisions-Types and Functions of Intermediaries, Selection and
Management of Intermediaries
Unit-IV: Emerging Trends and Issues in Marketing
a. Consumerism, Rural Marketing, Social Marketing
b. Direct Marketing
c. Green Marketing
d. Digital Marketing – Online and Social Media Marketing
e. Marketing Ethics
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