FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

Accounting for Managers

UNIT-I
Nature and scope of managerial economics; nature of marginal analysis; alternative objectives of business firms;
cardinal utility theory; indifference curve technique and the theory of consumer choice; consumer surplus; price,
income and substitution effects; demand elasticity; demand estimation and forecasting; relationship between price
elasticity and marginal revenue.
UNIT-II
Law of variable proportions; laws of return; optimal input combination; output-cost relations; engineering cost
curves; technological change and production decisions; revenue curves of a firm; price-output decisions under
alternative market structures; shut-down points; Baumol’s sales maximization model; advertising and price-output
decisions.
UNIT-III
Product differentiation; price-output decision in multi-plant and multi-product firms; general pricing strategies;
special pricing techniques – limit pricing, peak load pricing and transfer pricing; dumping analysis; pricing of
public utilities.
UNIT-IV
Risk analysis; investment and capital replacement decisions; locational choice of a firm; measures of national
income; business cycles; operative aspects of macroeconomic policies; inflation analysis; tariff analysis.