FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

Agri-Business Entrepreneurship


UNIT – I
Agripreneurship – Concept, characteristics, Approaches, Theories, Need for enterprises development.
Traits/Qualities of entrepreneur, Entrepreneur behavior, skills; Entrepreneurship, Strategies for making decision,
Classification of Entrepreneurs, Entrepreneur vs. Professional Managers.
UNIT – II
Entrepreneurial Process and Structure, Barriers to Enterprise, Sources of Innovative Opportunities, Marketing
Research; Business Environment – Micro Environment, Macro Environment, Venture Feasibility – Technical,
Marketing, Financial Feasibility, Starting new business or buy firms. Entrepreneurship in Agricultural Sector.
UNIT – III
Business strategy - concept - long term and short term focus; Business organization; Sources of Finance, Venture
capital financing - concept, purpose and schemes, Capital Markets, Government Policies and Regulations for
Agribusiness.
UNIT – IV
Business Plan – Sources of Product, Pre-Feasibility Study, Criteria for selection of product, Ownership and
Capital, Growth Strategies in business – Market penetration, Market expansion, Product Expansion,
Diversification, Acquisition, Steps in Product launch.