FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

International Marketing Management


UNIT-I
Introduction: Basic Concepts of International Marketing, Definition and Dimensions of International Markets,
Differences between Domestic and International Marketing, Benefits of International Marketing, EPRG
Framework in International Marketing.
UNIT-II
Environment of International Business: Introduction, Political and Legal Environment, Cultural Environment,
Financial and Monetary Environment. Indian Foreign Trade: Indian Trade Policy, Recent Transit in India's
Foreign Trade, Export Assistance, Institutional Infrastructure for Export Promotion in India, EXIM Policy of
India.
UNIT-III
Product Decisions: Product planning for global markets; Standardization vs. Product adaptation; New product
development; Management of international brands; Packaging and labelling; Provision of sales related services.
Pricing Decisions: Environmental influences on pricing decisions; International pricing policies and strategies.
Promotion Decisions: Complexities and issues; International advertising, personal selling, sales promotion and
public relations.
UNIT-IV
Distribution Channels and Logistics: Functional and types of channels; Channel selection decisions; Selection of
foreign distributors/agents and managing relations with them; International logistics decisions. Overseas Market
research, Marketing Plan for Exports, New Techniques in International Marketing, International Sub-Contracting,
Joint Ventures, Multinationals Exports Finance, Risk Export Documents and Procedures