FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

Management of Multinational Corporations


UNIT-I
A conceptual background of MNC's: Defining MNC's, characteristics, types, growth and evolution of MNC's. A
theoretical perspective: Internalisation theory, Oligopoly theory, Tariff jumping hypothesis, Obsolescing bargain
theory. The three models of internalisation strategy. Comparative Management: Importance and scope;
Approaches of comparative management; management styles and practices in US, Japan, China, Korea, India.
UNIT-II
Strategy and MNC's: The role of strategy, Transferring core competencies, Realizing location economies,
Realising experience curve economies, Pressures for cost reductions. Local responsiveness, Multinational
strategy, International strategy and Global strategy. Modes of entry and strategic alliances. Organizational
structure: Vertical and horizontal differentiation. Control and co-ordination in MNC's.
UNIT-III
Marketing management in MNC's: Product, price, distribution and communication strategy. Operations
management in MNC's: Where to manufacture: Country factors, technology factors, customization and cost
efficiency, locating manufacturing facilities. Transfer of knowledge from home country to host country: parent
subsidiary relationship, new product development. Human resource management in MNC's: HR policies in
MNC's, types of staffing policy, employing expatriates in MNC's, Labour relations in MNC's. Financial
management in MNC's: Double taxation relief, provisions of Indian Income Tax Act for double taxation, Transfer
pricing.
UNIT-IV:
Ethics and social responsibility in MNC's: Stakeholders expectations, Environmental management in MNC's,
dealing with corruption and bribery, Marketing issues, Human rights violation by MNC's. Emerging issues in
MNC's: Challenges of globalisation towards transnational companies, Enterprise risk management in MNC's.
Indian MNC's: Strategic issues for Indian MNC's- Evolution of Indian companies, moving up the value curve,
overcoming the liabilities of Indianness, Role of Government