Mehta Solutions Product and Brand Management M D U UNIVERSITY Product and Brand Management   .. Product #: 20IMG24GM3 Regular price: Rs600 Rs600

Product and Brand Management

Product Code: 20IMG24GM3
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Price: Rs600

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Product and Brand Management SOLVED PAPERS AND GUESS 

 

Product Details: M D U UNIVERSITY Product and Brand Management

FormatBOOK 

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description:2021-22

RATING OF BOOK: EXCELLENT

  

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other M D U UNIVERSITY book solutions now mehta solutions brings top solutions for M D U UNIVERSITY Product and Brand Management REPORT book contains previous year solved papers plus faculty important questions and answers specially for M D U UNIVERSITY.questions and answers are specially design specially for M D U UNIVERSITY students .

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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

Product and Brand Management


UNIT-I
Branding terminology, basic branding concepts- brand awareness, brand personality, brand image, brand identity,
brand loyalty, brand equity, major branding decisions: selecting a brand name, brand extension decision, family
versus individual brand names, multiple branding, private versus national branding, importance of branding
UNIT II
Branding challenges and opportunities, concept of brand equity, sources and benefits of brand equity, customer
based Brand equity, designing marketing programme to build brand equity, measurement of brand equity,
Strategic brand management process, concept of Brand positioning and repositioning, Identifying and establishing
brand positioning and values.
UNIT III
Planning and implementing brand marketing programmes, designing marketing programs, measuring and
interpreting brand performance, Legal aspects of Branding, Copyright, Trademarks and IPR, designing and
implementing branding strategies; Brand building and communication, E- Branding, handling brand name changes
UNIT IV
New products and brand extension, evaluating brand extension opportunities, reinforcing brands, revitalising
brands, managing brands over geographic boundaries and market segments, rationale for going international,
global marketing programs- advantage and disadvantage, standardisation versus customisation, global brand
strategy. Branding in rural marketing, branding in specific sectors: retail, industrial, service brands


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