FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

Retail Management

UNIT-I
Introduction to Retail- Evolution of Retail, Organised vs. Unorganised retailing, Retail Mix, theories of retail
development, Types of Retailers; Careers in Retailing; understanding Consumers.
UNIT-II
Retail Locations- Planned and Unplanned, Retail Site Location- Site Characteristics, Trade Area Characteristics,
Location and Site Evaluation; Store Layout and Design; Space Management; Visual Merchandising;
Atmospherics.
UNIT-III
Managing Merchandise - Merchandise Planning, Process, Forecasting Sales, Developing Assortment Plans,
National Brands and Private Labels; Retail Pricing- Setting Retail Prices, Price Adjustments, Pricing Strategies;
Retail Communication Mix.
UNIT-IV
Information and Supply Chain Management- Information Flows, Logistics, Distribution Centre. Contemporary
issues in Retail- Significance of retail as an industry, Retail scenario at International and National Level,
Technology in Retailing, Multi-channel Retailing, E-Retailing: Future of e-retailing, Challenges for traditional
retail and e-retail, FDI in Retail.