Social Campaign Promotion
Price:
Rs600
Social Campaign Promotion SOLVED PAPERS AND GUESS
Product Details: M D U UNIVERSITY Social Campaign Promotion
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other M D U UNIVERSITY book solutions now mehta solutions brings top solutions for M D U UNIVERSITY Social Campaign Promotion REPORT book contains previous year solved papers plus faculty important questions and answers specially for M D U UNIVERSITY.questions and answers are specially design specially for M D U UNIVERSITY students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
Social Campaign Promotion
UNIT-I
Social Marketing: Concept, Scope, and Comparison with Commercial Marketing, Approaches to influence public
Behaviour; Social Marketing Planning Process; Elements of Campaign; Introduction to social entrepreneurship,
funding for social endeavours.
UNIT-II
Social Marketing Environment: Campaign Focus and purpose, Mapping the Internal and External Environments;
Establishing Target Audiences: Target Marketing.
UNIT-III
Setting Campaign Objectives and Goals: Behaviour Objective, Knowledge Objective, Belief Objective; Social
Marketing Strategies: Product in social marketing, Price of a social marketing product.
UNIT-IV
Promotional Strategies: Types of Media Channels, Choosing Media Vehicles, Timings and Factors Influencing
media strategies; Plan Evaluation and Monitoring: Outcome measures, Process Measures; Establishing Budgets
and finding Funding Sources.
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