FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

Strategic Management

UNIT-I
Introduction to Business Policy and Strategic Management: Definition, Concept, Objective and Significance, The
levels at which strategy operates, Characteristic of Strategic Management, An Overview: Strategic Management
Process, Concept of Strategic Decision Making. Defining strategic intent: Vision, Mission, Business definition,
Goals and Objectives.
UNIT-II
Environment Appraisal: Concept and Environmental Sector; PEST Analysis, Organizational Appraisal: Concepts
and Capability Factors; Porter's Value Chain Model, Framework for developing Strategic Advantage, SWOT
Analysis as a Tool for assessing Organizational Capabilities and Environment Opportunities, Type of Strategies:
Corporate Level (Concept of Grand Strategies), Business Level and Functional Level., Guidelines for Crafting
Successful Business Strategies. Strategy Analysis and Choice: Corporate Level Strategy Analysis: BCG Matrix
and GE 9 cell Matrix, Business Level Strategy Analysis: Life Cycle Analysis, Porter's Five Forces of Industry
Analysis, Concept of Strategic Decision Making, Subjective Factors in Strategic Choice and Process of Strategic
Choice
UNIT-III
Strategy Implementation: Interrelation Between Strategy Formulation and Implementation, Aspects of Strategy
Implementation, An overview of Project, Procedural Implementation, Resource Allocation, Structural
Implementation: An overview of: Structural Consideration, Structure for Strategies, Behavioural Implementation:
An overview of: Leadership, Corporate Culture, Corporate Politics and Use of Power, Personal Values and
Business Ethics, Functional /Operational Implementation: An overview of: Functional Strategies.
UNIT-IV
Strategy Evaluation and Control: An Overview of Strategic Evaluation and Control, Strategic Control and
Operational Control, Techniques for Strategic Evaluation and Control, Role of Organizational Systems in
Evaluation, McKinsey's 7s Framework