TS-6 Tourism Marketing

TS-06 SOLVED Tourism Marketing

Product Details: TS-6 SOLVED Tourism Marketing From Language to Literature

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2021-22

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

1. DOWNLOAD EBOOK WITH NOTES CHAPER WISE

 PREVIEW OF CHAPTERS

1 Content Vocabulary-I

2 Content Vocabulary-II

3 Structure Words

4 Phrasal Verbs: Word-Formation

5 Literary Devices

6 Rhetorical Devices

7 Communicative Functions and Grammatical Structures

Detail  view 

S-6 Tourism Marketing

CONTENTS COVERED

Block- I Understanding Tourism Market

Unit-1 Introduction to Tourism Marketing - Approaches, Relevance and Role
Unit-2 Market Segmentation
Unit-3 Tourism Markets: International and Domestic

Block- II Market Analysis

Unit-4 Marketing Research
Unit-5 Competitive Analysis and Strategies
Unit-6 Forecasting for Tourism and its Products
Unit-7 Role of Technology in Tourism Marketing

Block- III Developmental Role of Marketing

Unit-8 Role of Public Organisations
Unit-9 Role of Local Bodies
Unit-10 Role of NGOs
Unit-11 Socially Responsible Marketing
Unit-12 Social Marketing

Block- IV Marketing Mix

Unit-13 Product Designing
Unit-14 Pricing Strategies
Unit-15 Promotion Strategies
Unit-16 Distribution Strategies
Unit-17 The Fifth P : People, Process and Physical Evidence

Block- V Marketing Mix: Specific Situations

Unit-18 Familiarization Tours
Unit-19 Seasonal Marketing
Unit-20 Tourism Fairs and Travel Markets

Block- VI Destination Marketing

Unit-21 Regions, Cities, Leisure Spots
Unit-22 Events, Activities, Individuals
Unit-23 Shopping, Education and Culture
Unit-24 Marketing Local Foods

Block- VII Accommodation Marketing

Unit-25 Star Category Hotels
Unit-26 Alternate Accommodation
Unit-27 Supplementary Accommodation
Unit-28 Linkages in the Trade

Block- VIII Transport and Travel Services Marketing

 Unit-29 Airlines Marketing
Unit-30 Tourist Transport Marketing
Unit-31 Travel Agency Marketing
Unit-32 Tour Operators Marketing

Unit-36 Examples From Literature