FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

UNIT I INTRODUCTION 9
Business Research – Definition and Significance – the research process – Types of Research –
Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and time –
series Research – Research questions / Problems – Research objectives – Research hypotheses –
characteristics – Research in an evolutionary perspective – the role of theory in research.
UNIT II RESEARCH DESIGN AND MEASUREMENT 9
Research design – Definition – types of research design – exploratory and causal research design –
Descriptive and experimental design – different types of experimental design – Validity of findings –
internal and external validity – Variables in Research – Measurement and scaling – Different scales –
Construction of instrument – Validity and Reliability of instrument.
UNIT III DATA COLLECTION 9
Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs
Observation – Experiments – Construction of questionaire and instrument – Validation of questionaire
– Sampling plan – Sample size – determinants optimal sample size – sampling techniques –
Probability Vs Non–probability sampling methods.
UNIT IV DATA PREPARATION AND ANALYSIS 9
Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative data
analyses – Bivariate and Multivariate statistical techniques – Factor analysis – Discriminant analysis –
cluster analysis – multiple regression and correlation – multidimensional scaling – Conjoint Analysis -
Application of statistical software for data analysis.
UNIT V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH 9
Research report – Different types – Contents of report – need of executive summary – chapterization –
contents of chapter – report writing – the role of audience – readability – comprehension – tone – final
proof – report format – title of the report – ethics in research – ethical behaviour of research –
subjectivity and objectivity in research.