APPLICATIONS OF MARKETING
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APPLICATIONS OF MARKETING SOLVED PAPERS AND GUESS
Product Details: Guru Jambheshwar University of Science & Technology Hisar APPLICATIONS OF MARKETING
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Guru Jambheshwar University of Science & Technology Hisar book solutions now mehta solutions brings top solutions for Guru Jambheshwar University of Science & Technology Hisar APPLICATIONS OF MARKETING contains previous year solved papers plus faculty important questions and answers specially for Guru Jambheshwar University of Science & Technology Hisar .questions and answers are specially design specially for Guru Jambheshwar University of Science & Technology Hisar students .
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APPLICATIONS OF MARKETING
UNIT-I
Consumer Behaviour: Introduction to consumer behaviour, Understanding the role of internal and external influences on consumer behavior, Consumer Decision Making Process. Sales and Distribution: Introduction to Sales, Its Importance, objectives and functions; Sales forecasting & designing sales territories; Distribution Channels: purpose & types of distribution channels
UNIT-II
Retailing: Introduction to Retailing; Organised Vs Unorganised retailing, Types of Retail formats. Internet marketing: Relevance of Internet Marketing, Web analytics, SEO, Social Media Marketing.
UNIT-III
Marketing of Services: Introduction to Services, Characteristics of Services compared to Goods, Service Mix, Gap model of Service Quality, Service classification. Marketing Communication: Elements of Marketing Communication, Relevance of IMC, Designing a Marketing Communication Program
UNIT-IV
Industrial Marketing: Meaning and Concept of Industrial Marketing, Types of Industrial Customers, Classification of Industrial Products, Industrial Buying Process. Rural Marketing: Introduction to rural markets in India, Classification of products and services in rural marketing, Analysis of rural demand, Marketing Practices in rural market.
