MARKETING OF FINANCIAL SERVICE
Price:
Rs600
MARKETING OF FINANCIAL SERVICE SOLVED PAPERS AND GUESS
Product Details: Guru Jambheshwar University of Science & Technology Hisar MARKETING OF FINANCIAL SERVICE
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Guru Jambheshwar University of Science & Technology Hisar book solutions now mehta solutions brings top solutions for Guru Jambheshwar University of Science & Technology Hisar INTERNATIONAL BANKING OPERATIONS contains previous year solved papers plus faculty important questions and answers specially for Guru Jambheshwar University of Science & Technology Hisar .questions and answers are specially design specially for Guru Jambheshwar University of Science & Technology Hisar students .
Please note: All products sold on mbabooksindia.com are brand new and 100% genuine
- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
MARKETING OF FINANCIAL SERVICE
Unit I
Management of financial services, understanding the financial products, overview of various financial services in India, Marketing of Financial services: concept and need, marketing environment, consumer behaviour and marketing research. Problems and challenges in marketing of financial services.
Unit II
Identifying marketing segments and targets, positioning of financial services, product design and development, product mix: , different types of loans, credit cards, debit cards, pension funds, fixed deposits, mutual funds, insurance products etc. Pricing strategies for financial and banking services, types of pricing, Attracting, Developing and Retaining customers.
Unit III
Marketing Communication, communication mix for financial services: Advertising, Sales Promotion, Public relation, Personal selling, and On-line marketing. Distribution strategies of financial services, Multiple channel strategies, problems and challenges.
Unit IV
Customer care: The dimensions of customer care; Service quality and Service recovery. Ethical issues in the marketing of financial services: Ethics in relation to the individual and society as a whole, Unethical behaviour in marketing of financial services: Misrepresentation, Misleading information, Discrimination, Use of IT – pros and cons.
