MS-64 : INTERNATIONAL MARKETING
Price:
Rs500
MS-64 : INTERNATIONAL MARKETING SOLVED PAPERS AND GUESS
Product Details: IGNOU University MS-64 : INTERNATIONAL MARKETING
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other ignou University book solutions now mehta solutions brings top solutions for IGNOU MS-64 : INTERNATIONAL MARKETING SERVICES book contains previous year solved papers plus faculty important questions and answers specially for ignou University .questions and answers are specially design specially for ignou University students .
Please note: All products sold on mbabooksindia.com are brand new and 100% genuine
- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
-
-
-
MANAGEMENT PROGRAMME
Term-End Examination
December, 2021
MS-64 : INTERNATIONAL MARKETING
Time : 3 hours
Maximum Marks : 100
(Weightage : 70%)
Note : (i) Attempt any three questions from Section—A.
(ii) Section—B is compulsory.
All questions carry equal marks.
SECTION - A
1. Distinguish between the following :
(a) International Marketing and Foreign Trade
(b) Polycentric and Geocentric Orientations
(c) 'Pre - investment' and 'Post - investment'
planning for management of political risk
2. (a) Explain the modus operandi of a letter of
credit in international transactions.
(b) Why is an understanding of different cultures important to an international marketing manager ? Discuss with the help of suitable examples.
3. (a) Explain the components of international advertising strategy.
(b) With the help of examples, explain how a marketing manager can use "country attractiveness/competitive strength" matrix to define the direction of growth of the organisation.
4. Write short notes on any three of the following :
(a) Modes of entry
(b) Forms of Regional Economic Groupings
(c) International Product Life Cycle
(d) Transfer pricing
(e) Containerisation
SECTION - B
5. (a) Select a developed country and a least developed country and explain what problems you would anticipate in doing a marketing research study there.
(b) You have to export heavy machinery from a manufacturing unit in North India to Singapore. Assuming that the export is by
sea, explain the effects of terms of delivery on the price to be quoted. You may take hypothetical figures for various cost components.
-
-
1. Books by courier
2. Delivery in 5-7 days
3. Courier india only
4. Rating of product : largest selling
