Industrial Marketing SOLVED PAPERS AND GUESS
Product Details: Rohtak UNIVERSITY Industrial Marketing
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Rohtak UNIVERSITY book solutions now mehta solutions brings top solutions for Rohtak UNIVERSITY Industrial Marketing REPORT book contains previous year solved papers plus faculty important questions and answers specially for Rohtak UNIVERSITY .questions and answers are specially design specially for Rohtak UNIVERSITY students .
Please note: All products sold on mbabooksindia.com are brand new and 100% genuine
Case studies solved
New addition fully solved
last 5 years solved papers with current year plus guess
PH: 07011511310 , 09899296811 FOR ANY problem
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
Industrial Marketing
UNIT-I
Industrial Marketing: concept, nature and scope of industrial marketing; Difference between industrial and consumer marketing; Economics of industrial demand; understanding industrial markets and environment: Types of industrial customers, Classification of industrial products, Marketing implications for different customers and different product types, Purchase practices of industrial customers, Environmental analysis in industrial marketing.
UNIT-II
Organisational Buying and Buyer behaviour: Buyer motives, Phases in industrial buying decision process, Types of buying situations, Interpersonal Dynamics of industrial buying behaviour, Buyer-Seller relationship, Models of industrial buying behaviour, Industrial Marketing Research process; Industrial market segmentation, target marketing and positioning.
UNIT-III
Product Strategy: Meaning and Concept of an industrial product, Determinants of product mix, Industrial Product Life Cycle and strategies, New product development process; Marketing strategies for product related services and pure services; Industrial pricing decisions: Factors influencing pricing decisions, Pricing strategies, Pricing methods.
UNIT-IV
Industrial distribution channels and marketing logistics: Distinctive nature of industrial distribution channels, Factors affecting the nature of industrial channels, Role of intermediaries, Types of industrial intermediaries, Channel design decisions, Role of logistics and customer services in industrial marketing, Major components/Major decision areas of logistics, Total cost approach; Industrial marketing communication: Role of personal selling and direct marketing in industrial marketing, Personal selling process, Importance of advertising, and sales promotion in industrial marketing, Sales force management, Strategic planning, Implementing and Controlling in industrial marketing
