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Newcastle Music Service
Assignment Task:
Write a 2,000 word report addressing the activities
presented below.
1. Conduct an audit of Music Partnership North’s
current marketing strategies
2. Audit the external and internal environment using
secondary research. Take into consideration both
competitors and products and services.
3. Develop a new marketing strategy with a detailed
financial breakdown of activities.
Use the information provided as a starting point
for your assignment research

INTRODUCTION + ASSIGNMENT
Lamesley Childcare is one of the largest and longest established out of school childcare providers in Gateshead. We
offer breakfast clubs and after school provision in four local schools and a centrally based holiday club in Lamesley
(close to Team Valley). With more than twenty-two years of experience we continue to grow and develop and currently