CUSTOMER RELATIONSHIP MANAGEMENT
Price:
Rs500
Multiple Choices:
Q1. It deals with the movement of finished goods from the last point of production to the point of consumption.
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Marketing Channel Management
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Logistics Management
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Boundaries
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Relationships
Q2. Which conflict is one of the major bottleneck in the development & maintenance of partnering channel relationship
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Channel conflict
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Management conflict
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Logistics conflict
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Distribution conflict
Q3. The phase of externally integrated business function era (1990s onwards) is recognized as the era of
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Logistics Management
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Human Resource Management
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Financial Management
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Supply Chain Management
Q4. ___________ may be conducted from time-to-time or at least once in a year to know about change in the expectation levels & actual performance
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Customer Service Monitoring cell
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Formal Customer Satisfaction Survey
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Customer Conference
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Customer Feedback System
Q5. The firm‟s incomplete or inaccurate knowledge of customer‟s service expectations is known as
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Market Information Gap
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Service Standards Gap
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Service Performance Gap
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Internal Communication Gap
Q6. This gap exist between the present level of customer service offered and the corporate vision about customer service
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Gap 1
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Gap 2
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Gap 3
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Gap 4
Q7. This stock refers to window display of an inventory in order to stimulate demand and act as a silent salesman
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Decoupling stock
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Psychic stock
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Pipeline stock
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None
Q8. This stock is also known as cycle or lot size stock
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Working stock
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Safety stock
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Anticipation stock
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None
Q9. In this system manufacturer is given the responsibility for monitoring & controlling inventory levels at the retail store level
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Quick Response
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Continuous Replenishment
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Vendor-managed Inventory
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Customer Relationship
Q10. This mode of transport is a very significant one but with a very restricted scope. It is used primarily for the shipment of liquid & gas
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Airways
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Railways
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Pipelines
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Seaways
1. Case study solved answers
2. pdf/word
3. Fully Solved with answers