FMCG' company

FMCG' company CAST STUDY  solution

Read the following case carefully and answer the questions given at the end :

You are a product manager in a FMCG' company incharge of the 'toothpaste' category'

 (a) Suggest alternative basis for positioning oT the product.

(b) Discuss the functions that packaging performs in marketing of toothPastes'

 (c) In case you want to introduce a new toothpaste in the market, how would You go about test-marketing the same ?

(d) Suggest a brand name for the new toothpaste to be introduced by the company' assuming that the product is targetted at children'