innovative company

innovative company CAST STUDY  solution

Read the following text and answer the questions given at the end :

 A small yet innovative company has developed novel spray glass cleaner that prevents the buildup of dust on Computer Screens and TVs.

(a)     Suggest some low cost ways the firm might effectively use to promote the product in the domestic market.

(b)   Outline the process involved in Media Planning for the same product.

(c)    If the same product has to be introduced in Rural Areas, how the media strategy will change in the context of rural Areas ? ,