PHARMACEUTICALS INDUSTRIAL MANAGEMENT

Multiple Choices:

Q1. The Yellow color is related with personality links like

1. Caution, warmth

2. Power, informality

3. Passion, excitement

4. Purity, innocence

Q2. Consumers having high ethnocentric value in CETSCALE for foreign made products are likely to  feel that

1. It is worthy to purchase the foreign products.

2. It is wrong to purchase foreign made products.

3. Only foreign made products should be purchased.

4. They should remain neutral.

Q3. If the OSL(optimum stimulation level) score of a person is greater than the lifestyle he/she is  living then he/she likely to

1. Take rest

2. Appear quite satisfied

 Multiple Choices:

Q1. Which of the following not the principle of co-„ordination?

1. Principle of early beginning

2. Principle of continuity

3. Principle of time

4. Principle of reciprocity

Q2. Oral communication includes__________

Q3. Enthusiasm, co-operation, tact and skillful handling come under:

Q4. Which of the following is the demerit of formal communication?

Q5. Arrange the following into decision making process__________

1. Lecture

2. Poster

3. Union publication

4. Complaint procedure

5. Intellectual quality

6. Character quality

7. Psychological quality

8. Physical quality

9. a) Decay in accuracy

10. b) Time consuming

11. c) It is temporary

12. d) Fairly unsuitable

1. Conception

2. Investigation

iii. Perception

1. Selection

2. a) iv,i,iii, ii

3. b) ii,iv iii,i

4. c) iv,i,iii,ii

5. d) iii,i,ii, iv

Q6. FIFO stands for _______________.

Q7. Record of all item of material and good in the store is recorded in which document?

1. a) Store ledger

2. b) Bin card

3. c) Both a & b

4. d) None of these

Q8. VED stands for ______________.

Q9. In the EOQ formula „C‟ is stand for-

1. a) Annual consumption

2. b) Cost of per unit of material

3. c) Cost per order

4. d) Storage

Q 10. WTO stands for ________________.

1. Seem bored

2. Can not be predicted.

Q4. The psychologists who disagree with the Freud’s theory of personality are usually referred as

1. Non Freudians

2. Freudians

3. Neo Freudians

4. C-Freudians

Q5. According to Sigmund Freud, the human personality consists of 3 interacting systems viz the id, the superego and the ego. What actually ‘id’ refers to

1. Its role is to see the individual’s needs in a socially acceptable fashion.

2. Its role is to drive impulsions for the needs to be satisfied immediately.

3. Its function is to control and balance the impulsive demands.

4. None

 Part Two:

1. What is a ‘common man approach’?

2. Differentiate between ‘Enculturation’ and ‘Acculturation’.

3. Write a short note on ‘Rokeach Value Survey’, a widely used value instrument, in consumer behavior studies.

4. Explain the ‘Sociometric method’ of measurement in ‘Opinion Leadership’.

5. What do you understand by the term ‘Viral marketing’?

Case let 1

1. Explain the “role and status” for Macnine shoes.

2. Suggest some ways of changing consumer perception of Macnine shoes.

END OF SECTION B

1. A college student has just purchased a new personal computer. What factors might cause the

2. An Advertising on a known deodorant shows a young beautiful girl is upset to meet her student to experience post purchase dissonance? How might the student try to overcome it?

3. How can the retailer who sold the computer help reduce the student’s dissonance? How can the computer’s manufacturer help? boyfriend, as friends point out at her “Bad body odour”. The advertisement is trying to arouse which motive in the consumer? Discuss by giving one similar examples?