Sodhi & Co manufactures

Case study 4

Sodhi & Co manufactures a new variety of cleaning solution. They will be competing with two other companies which are presently running their promotional campaigns. One was offering a summer holiday at Simla and
the other had attached small sponge to each of the cans. Mr.sodhi, the Director of this company called the marketing manager for a discussion to know whether these promotional campaigns of others are effective. These days, a lot of products seem to be promoted in one way or the other. In view of the fact that Sodhi & Co is also likely to launch its new product shortly. Mr.sodhi wanted to know whether his marketing department have considered using a promotion to help get the thing off
the ground.

Questions:
1. Do you feel a promotional campaign is required?
2. What type of promotional campaign you will recommend?

3. Analyse the merits and demerits of the available choices and recommend.