CONSUMER BEHAVIOR
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CONSUMER BEHAVIOR SOLVED PAPERS AND GUESS
Product Details: BANGALORE UNIVERSITY CONSUMER BEHAVIOR
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other BANGALORE UNIVERSITY book solutions now mehta solutions brings top solutions for BANGALORE UNIVERSITY CONSUMER BEHAVIOR REPORT book contains previous year solved papers plus faculty important questions and answers specially for BANGALORE UNIVERSITY .questions and answers are specially design specially for BANGALORE UNIVERSITY students .
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- Case studies solved
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- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
M.K. 5.5 CONSUMER BEHAVIOR
Unit 1: INTRODUCTION
Introduction to Consumer Behaviour - A managerial & consumer perspective; Need to study Consumer
Behaviour; Applications of consumer behaviour knowledge; current trends in Consumer Behaviour;
Market segmentation & consumer behaviour.
Unit 2: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR
Consumer needs & motivation; personality and self-concept; consumer perception; learning & memory;
nature of consumer attitudes; consumer attitude formation and change.
Unit 3: ENVIRONMENTAL DETERMINANTS OF CONSUMER BEHAVIOUR
Family influences; Influence of culture; subculture & cross cultural influences; group dynamics and
consumer reference groups; social class & consumer behaviour.
Unit 4: CONSUMER'S DECISION MAKING PROCESS
Problem recognition; Search & Evaluation; Purchase processes; Post-purchase behaviour; personal
influence& opinion leadership process; Diffusion of innovations; Models of Consumer Behaviour;
Researching Consumer behaviour; Consumer research process.
Unit 5: CONSUMER SATISFACTION & CONSUMERISM
Concept of Consumer Satisfaction; Working towards enhancing consumer satisfaction; sources of
consumer dissatisfaction; dealing with consumer complaint. Concept of consumerism; consumerism in
India; The Indian consumer; Reasons for growth of consumerism in India; Consumer protection Act 1986.
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