RETAIL MANAGEMENT.
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Rs600
RETAIL MANAGEMENT. SOLVED PAPERS AND GUESS
Product Details: UTKAL UNIVERSITY RETAIL MANAGEMENT.
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other UTKAL UNIVERSITY book solutions now mehta solutions brings top solutions for UTKAL UNIVERSITY RETAIL MANAGEMENT. contains previous year solved papers plus faculty important questions and answers specially for UTKAL UNIVERSITY .questions and answers are specially design specially for UTKAL UNIVERSITY students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
RETAIL MANAGEMENT.
1. An Overview of Retailing Introduction to Retailing; Evolution of Indian Retail Industry; Emerging Sectors in Retailing; Changing Trends in Retailing; Importance in Retailing; Overview of Retail Sector; Market in Recession Worldwide; Impact on Retail Industry.
2. Types of Retail Stores and strategy Introduction to Retail Types; ; Department Stores; Super Markets; Chain Stores. Introduction to Retail Strategy; Location Decisions; Store Image Decisions; Market Decisions; Retail Mix and Environment Elements of Retail Mix; Retail Store
3. Location and Layout;Characteristics used in Location Analysis; Country and Regional Analysis; Trade Area Analysis; Reilly’s Law; Huff’s Model; Store Design and Layout General Requirements in Store Design; Exterior Design and Layout; Interior Store Design and Layout;Elements;
4. Retail Pricing and Merchandise Performance; Element of Retail Price; Developing a Pricing Strategy; Approaches to a Pricing Strategy; Merchandise Location; Analysis of Merchandise Performance; Introduction to Retail Promotion Mix; Need for Communication; Communication Process; Steps in Developing Effective Communication; Advertisement; Elements of Advertisement; Objectives of Advertisement; Functions of Advertising; Characteristics of Good Advertising;
5. Globalisation and Retailing Introduction to Globalisation and Retailing; Changing Retail Scenario; Environment and Experience; Competative Sales; Economic Development; Emerging New Face of Retailing; Alternative Sales Channels; Forecast Total Retail Sales; e-Retailing; e-Commerce and Retailing;
