Retail & Rural Marketing
Price:
Rs500
Retail & Rural Marketing SOLVED PAPERS AND GUESS
Product Details: PERIYAR university Retail & Rural Marketing SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other PERIYAR university book solutions now mehta solutions brings top solutions for PERIYAR university Retail & Rural Marketing BOOK contains previous year solved papers plus faculty important questions and answers specially for PERIYAR university .questions and answers are specially design specially for PERIYAR university students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
Unit I:
Retailing – Definition, Functions, Importance, Types of retailing – Store and Non store – Retailing in India – Current scenario – Consumer buying decision process – Influencing factors, Consumer shopping behavior – Impact of IT in retailing.
Unit II:
Retail location decision – Trading area analysis – Types of location site evaluation – Store design – Layout and space management – Visual merchandising and displays – Retail pricing - approaches, influencing factors.
Unit III:
Retail promotion – Setting objectives – Role of advertising – Sales promotion – Personal selling – Public relations and relationship marketing inretailing – Human resource issues and considerations – Customer service management – Consumerism and ethics in retailing.
Unit IV:
Rural marketing – Definition and importance – Characteristics of Rural markets – Problems and challenges in Rural marketing – Profile of the Rural consumer – Factors influencing Rural consumer behavior - Rural STP – Rural marketing strategy.
Unit V:
Marketing Mix for Rural Market – Rural Product – Rural price – Ruraldistribution – Rural communication.
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