Industrial Marketing mm-407
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Industrial Marketing mm-407 SOLVED PAPERS AND GUESS
Product Details: Industrial Marketing mm-407
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
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If you find yourself getting fed up and frustrated with other SOLUTIONS book contains previous year solved papers plus faculty important questions and answers specially for Industrial Marketing mm-407 .questions and answers are specially design specially for YOUR UNIVERSITY students .
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Industrial Marketing
PAPER CODE :MM -407
Unit - I
The Industrial Marketing system and the Industrial Marketing concept, Industrial goods demand and product characteristics market levels and product types, the industrial customer, buyer motives business and institutional buyers.
Unit - II
Organisational Buying : BUYGRID MODEL, phases in purchasing decision process & their marketing implications, Buying centers, value analysis & vendor analysis.
Unit - III
Industrial market segmentation, bases for segmenting industrial market-macro and micro variables. Targeting the industrial product, positioning the industrial product. Industrial product life cycle, product mix, Service component—The provision of parts, technical assistance, terms of sales.
Unit - IV
The distribution channel component—Industrial distributors, Formulation of channel strategy-conditions influencing channel structure. Brief introduction to Marketing Logistics. The price component-conditions affecting price competition, cost factor, the nature of demand, pricing policies.
Unit - V
The promotional component, advertising functions-establishing recognition, supporting and motivating salesmen and distributors measurement of advertising effectiveness. Personal selling-Personnel profiles selection and training, supervisions compensation sales promotion and public relations-Trade shows and exhibits, promotional novelties.
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