RETAILING MANAGEMENT
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RETAILING MANAGEMENT
SOLVED PAPERS AND GUESS
Product Details: TELANGANA UNIVERSITY RETAILING MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other TELANGANA UNIVERSITY book solutions now mehta solutions brings top solutions for TELANGANA UNIVERSITY RETAILING MANAGEMENT contains previous year solved papers plus faculty important questions and answers specially for TELANGANA UNIVERSITY .questions and answers are specially design specially for TELANGANA UNIVERSITY students .
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
RETAILING MANAGEMENT
UNIT: I
Introduction to Retail: What is Retail? - Functions of a retailer-Evolution of Retail in India-Challenges to Retail Development in India-Retail marketing mix-Franchising-Types of retailing.
UNIT: II
The Evolution of Retail formats-Theories of retail development-Environmental, Cyclical and Conflict Theory-The Concept of life cycle in Retail-Innovation, accelerative growth- Maturity-Decline-Phases of growth in retail markets-Business models in retail-Classification based on ownership /Merchandise offered/Franchising /Non Store Retailing/Direct selling/Direct response marketing
UNIT: III
Retailing And Customers-introduction-Retailing and consumption-Changing consumer-demographics-Life style changes-Consumer buying process- Shopping behavior-Retail outlet choice--The factors influencing the retail shopper -The buying decision process and the implications for retail management-Retail marketing strategy
UNIT: IV
Retail store locations-Types of retail locations-Steps involved in choosing a location-Retail Merchandising-Definition-Role and responsibilities of merchandiser, buyer- the process of Merchandise planning- the methods of merchandise procurement.--Category management.
UNIT: V
International Retailing-Concept-Eclectic, Push-Pull, Strategic Management theories of internationalization-Market entry strategies-Factors determining choice of entry methods-Leading international retailers in the world.
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