RETAIL MANAGEMENT
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Rs500
Gitam university mba RETAIL MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: Gitam university RETAIL MANAGEMENT SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Gitam University book solutions now mehta solutions brings top solutions for Gitam university mba SALES AND DISTRIBUTION MANAGEMENT
SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Gitam University .questions and answers are specially design specially for Gitam University students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
RETAIL MANAGEMENT
UNIT-I: Introduction to Retailing: Drivers of retail change in India, evolution ofRetail in India, the strategic retail planning process - Retail as a career.
UNIT-II: Retail Store Locations & Formats: Types of locations, evaluating a site for locating a retail store, types of retailers - store based, non store
based, services retailing; types of ownership, multichannel retailing.
UNIT-III: Merchandise Management: Factors affecting merchandising, merchandise planning, buying merchandise, Retail Store Operations, SCM in retail.
UNIT-IV: Retail Pricing: Elements of retail price, retail pricing policies & strategies - a comparison of mark ups & mark downs.
UNIT-V: Retail Communication: Retail Marketing Mix - STP approach, Retail Communication Mix, gap management in retailing, Day branding,
Retail metrics - Performance evaluation
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