RETAIL MANAGEMENT
Price:
Rs500
Multiple Choices:
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The minimum value of Conversion ratio is,
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The law of retail gravitation is also called,
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In Huff’s probability model of retail store location, the exponential ‘alpha’ denotes,
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If the market has low level of retail saturation then the chances of success in the market is,
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If the original price be ‘a’ and the reduce price be ‘b’ then the mark down % in Pricing
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0
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0.5
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2
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1
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Huff’s law.
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Belly’s law.
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Philip Kotler’s law.
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Relly’s law.
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The attractiveness of the store.
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Power of the store in terms of potential customer located farthest.
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It is simply a power over the attractiveness of the store.
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None.
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Higher.
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Lower.
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Unpredictable.
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Extremely lower
techniques is given by,
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(a – b)/a.
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(a – b)/b.
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(b – a)/a.
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(b – a)/b.
Part Two:
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What do mean by ‘Super market’?
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What do you understand by Upper and Lower threshold in pricing methodologies?
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What does the term ‘silent market’ say?
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Explain ‘Gap theory’ related with service quality.
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Explain barometric technique used for sales forecasting.
Case let 1
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Do you think that an exclusive brand retail store would work in India? Or a mix of formats for a brand? Discuss.
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Will the franchisee route to a faster roll-out of retail outlets work for these jewellery brands? What are the pros and cons?
Case let 2
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What store format mix would you recommend for the company?
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Did the company do the right thing by extending the in-store brand to the wholesale channel? What should it do now?
Section C: Applied Theory (30 marks)
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“The Indian Retail sectors are witnessing a transition phase where organized retailing is taking a lead over unorganized retailing”. In the light of above statement, explain the current states of Indian Retailing.
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“The customer is fully satisfied when the perceived services meets or exceeds their expectations”. Explain?
1. Case study solved answers
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