ADVERTISING MANAGEMENT

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Product Code: utu-17

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ADVERTISING MANAGEMENT SOLVED PAPERS AND GUESS

Product Details: Uttarakhand Technical University Business Research Methods

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

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If you find yourself getting fed up and frustrated with other Uttarakhand Technical University book solutions now mehta solutions brings top solutions for Uttarakhand Technical University ADVERTISING MANAGEMENT book contains previous year solved papers plus faculty important questions and answers specially for Uttarakhand Technical University .questions and answers are specially design specially for Uttarakhand Technical University students .

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ADVERTISING MANAGEMENT

Unit-I

Analysing the Communication Process

Nature of Communication Process and its Components, Applications of Communication Process in Marketing, Obstacles in Communication Process, Role of Communication Process in Perception, Learning and Attitude Change. Different Elements of Promotional Mix and Communication Process Relevant to them.

Integrated Communication Fundamentals

Strategic Analysis for Marketing Communication, Communication Objective, Market Segmentation, Target Group, Market Positioning.

Unit-II

Advertising and the Marketing Function

Objective, Functions, Advertising as a tool for Communication, Social and Economic Aspects of Advertising, Importance of Advertising in Modern Marketing, Communication Process inCorporateImageBuilding, Advertising and Consumer Psychology.

Unit-III

Different Types of Advertising

Consumer Advertising, Business to Business Advertising, Trade Advertising, Retail Advertising, Financial Advertising, Recruitment Advertising, Setting Advertising Objectives, DAGMAR Approach, Continuous Advertising Planning Process.

Unit-IV

Message and Copy

Message Strategy and Design, Elements of Advertisements, Copy, Developing Effective Advertising Copy, Creativity and Visualisation in Advertising, Method of Creative Development.

Media Planning

Comparative Study of Different Advertising Media, Media Choice, Media Scheduling, Budgeting for Advertising, Evaluation of Advertising Effectiveness, Pre-testing and Post-testing Techniques.

Unit-V

Regulation of Advertising

Advertising Department and its Organisation, Advertising Agencies and their Functions, Contribution of Advertising to Economic Development and Standard of Living, Ethics and Advertising, Problems and Prospects of Advertising in India.

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