Marketing Management SOLVED PAPERS AND GUESS
Product Details: PERIYAR university Marketing Management SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other PERIYAR university book solutions now mehta solutions brings top solutions for PERIYAR university Marketing Management BOOK contains previous year solved papers plus faculty important questions and answers specially for PERIYAR university .questions and answers are specially design specially for PERIYAR university students .
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- Case studies solved
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
Unit I: Introduction – Meaning – Significance – Core Concepts of Marketing –Environmental Scanning – Marketing Functions – Marketing Interface with other functional areas – Marketing in the Globalized Environment.
Unit II: Market Segmentation – Meaning, Need, Importance, Bases of Segmentation, Process – Segment/Target Marketing, Market Positioning – Competitive strategies – Consumer Behavior – Influencing factors – Buying motives and process – Building Customer Satisfaction – Types of Consumers.
Unit III: Product Management – Levels, Types of Product. Product Line Mix, Product Differentiation, Positioning, Repositioning –Branding – Packaging – Labeling - Product Life Cycle – New Product Development Process – Pricing Decisions – Objectives – Pricing Strategies.
Unit IV: Channel Management –Levels – Types – Selection - Functions, Roles &Responsibilities, Channel Supporting strategies- Modern methods of Distribution - MLM – Promotion Management, Promotion Mix – Personal Selling, Sales Promotions, Advertising and Publicity – Features of good Promotional Mix.
Unit V: Advertising objectives – Advertising process – Budget appropriation – Measuring advertisement effectiveness – Advertising agency and its functions – Organization structure of a typical advertising agency.
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