Mehta Solutions MARKETING MANAGEMENT TELANGANA UNIVERSITY MARKETING MANAGEMENT .. Product #: TU010 Regular price: Rs500 Rs500

MARKETING MANAGEMENT

Product Code: TU010
Weight: 0.00kg

Price: Rs500

- +

MARKETING MANAGEMENT   SOLVED PAPERS AND GUESS 

 

Product Details: TELANGANA UNIVERSITY MARKETING MANAGEMENT 

FormatBOOK 

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

  

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other TELANGANA UNIVERSITY book solutions now mehta solutions brings top solutions for TELANGANA UNIVERSITY MARKETING MANAGEMENT contains previous year solved papers plus faculty important questions and answers specially for TELANGANA UNIVERSITY .questions and answers are specially design specially for TELANGANA UNIVERSITY students .

  Please note: All products sold on mbabooksindia.com  are brand new and 100% genuine

 

 

  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years solved papers with current year plus guess

 

 PH: 07011511310 , 09899296811 FOR ANY problem

 

FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

MARKETING MANAGEMENT 

UNIT-I
Basics-Marketing, Market - Needs wants- Customer Satisfaction- Customer Delight-Marketing Mix Marketing Environment - Company's Micro and Macro Environment.

UNIT-II
Market Segmentation-Levels and Bases for Segmentation, Segmenting Consumer Markets- Business Markets- International Markets- Market Targeting - Evaluating Market Segments-Selecting Market Segments-Differentiation- Product Positioning-Positioning Strategies- Demand Measurement and Sales Forecasting Methods- Estimating Current and Future Demand.

UNIT-III
Marketing Programme and planning-Decisions Involved in Product- Branding-Packaging-Product Line and Product Mix Decisions. New Product development, Product Life Cycle- Pricing- Strategies-marketing planning-Contents of Marketing Plan - Developing Marketing Plan for variety of goods and services.

UNIT-IV
Distribution and Integrated Marketing Communication-Designing and managing distribution channels; Multi channel marketing- Direct marketing and E-commerce. Designing and Managing, Integrated Marketing Communications; Advertising- Publicity- Personal Selling- Sale Promotions.

UNIT - V
Marketing Research: - Introduction- Objectives- Marketing Research Process- Application of Marketing Research-Research proposal.

1. Books by courier

2. Delivery in 5-7 days

3. Courier india only

4. Rating of product : largest selling