Mehta Solutions MARKETING OF SERVICES Uttarakhand Technical University MARKETING OF SERVICES.. Product #: utu-24 Regular price: Rs500 Rs500

MARKETING OF SERVICES

Product Code: utu-24
Weight: 0.00kg

Price: Rs500

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MARKETING OF SERVICES  SOLVED PAPERS AND GUESS 

 

Product DetailsUttarakhand Technical University MARKETING OF SERVICES

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

  

ABOUT THE BOOK

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  If you find yourself getting fed up and frustrated with other Uttarakhand Technical University book solutions now mehta solutions brings top solutions for Uttarakhand Technical University MARKETING OF SERVICES  book contains previous year solved papers plus faculty important questions and answers specially for Uttarakhand Technical University .questions and answers are specially design specially for Uttarakhand Technical University students .

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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

 
MARKETING OF SERVICES
 
Unit-I
Introduction to Services Marketing
Service as a Marketing Concept; Factors for the Growth of Service Sector; Characteristics of Services; Dimensions of Services; Classification of Services; Managing Customer Expectations – Level of Expectations; Zone of Tolerance; Segmentation, Targeting and Positioning of Service.
 
Unit-II
Services Marketing Mix
Product – Service Package, Core and Supplementary Services; Product Levels, Service Levels and Delivery; Price – Pricing Concepts and Issues in Pricing, Pricing Policy, Pricing Approaches, Price and Customer Values; Promotion – Internal and External Communication, Issues in Services Promotion; Place – Service Distribution, Channel Options, Service Distribution Strategy.
 
Unit-III
Service Design
Essential of a Service System; Components of Services; Designing the Service Package; Front Office Interface; Back Office Interface; Operations System; Service Delivery System; Customer Satisfaction and Conflicts; Service Recovery System; Service Quality; Concept of Service Quality, Measuring Service Quality; SERVQUAL System; Concept of CRM – CRM Objectives, Technology Impact on Services, Concept of e-CRM.
 
Unit-IV
Globalisation of Services
Stages of Globalisation; International Marketing Services; Emerging Trends; Principal Driving Forces in Global Marketing of Services; Key Decisions in Global Marketing; Services Strategy and Organising for Global Marketing.
 
Unit-V
Marketing of Services in India

Application of the Principles of Marketing Services in the Marketing of Financial Services, IT, Tourism Services, Travel Services, Hospitality Services and Transport Services.

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